Do you ever wonder how is your customer journey? what are their behavioural biases? Google conducted a purchase simulation with a sample of 31,000 online shoppers, across 31 categories, to understand how consumer behaviour is influenced during the crucial explore phase and evaluate phase of the customer journey.
Most consumers would switch from their first-choice brand if they relate to the brand emotionally
offer = fewer expenses for example
Here are 6 customer behaviours that matter in e-commerce
COMPETITVE ADVANTAGE by helping consumers make quick decisions by meeting their needs hence having a customer-centric competitive advantage
INFLUENCER BIAS when unsure consumers tend to search for advice and recommendations that is why it is crucial to have a powerful influencer’s view pushing your brand.
SOCIAL PROOF through reviews and testimonials as mentioned in our yesterday’s post this is essential for brand growth.
POWER OF NOW we all know that people are nowadays short-tempered and want things now now now rather than later. Being available and having fast delivery will surely support your brand.
SCARCITY BIAS having something rare makes it more desirable hence leverage on that by broadcasting and building on it as this will surely grow your sales
POWER OF FREE pure psychology “even if I am not a loyal consumer if you are offering something free I will buy it” – that is known as an emotional trigger and can be used by brands as a persuasive purchase trigger on the digital shelve.
To get first-party data with a direct to consumer strategy, the chance to drive repeat purchase, and boost profitability out of online retail by delivering a new “moment of truth” contact us today info@mecworkshop.com