Do you want your e-commerce platform to generate for you more revenue? Do you want to be a market leader?
We now know that COVID-19 and country lockdowns have accelerated the growth of e-commerce globally, which have stimulated a 10-year increase when it comes to shopping online.
Not only that, but it has also driven businesses to a direct to consumer strategy giving them back the power they so willingly given up for the past few years to Facebook Instagram LinkedIn etc.
Here are a few points you need to consider when it comes to your e-commerce direct to consumer marketing strategy
REGAIN CONTROL OF YOUR DATA by going direct to consumer, gain access to all-important first-party data which will give you the chance to drive repeat purchases. You need to be mindful though about all your marketing and sales initiatives by linking them to your CRM which your marketing team can use for retargeting or reviving users
STRONG CREATIVE is very important to grab attention (we have mentioned this in our Instagram mistakes series); nevertheless, content is crucial and a customer-centric content can guarantee traffic onto your platform, giving you a golden opportunity to convert the prospect into a sale
DYNAMIC is through having the right mindset, skills and team ready to adapt into any vuca situation to shift gears and deliver not only one but 2 or 3 dynamic marketing strategies, creatives etc
LINK TO EXPERTS through being available on other significant market places to gain additional market share and visibility such as amazon, deliveroo, noon, namshy, etc. Understanding that these are not a competition but allies and having a right sales strategy will even make you gain more liability and get more leverage onto your platform
MEDIA investment has shifted today into shoppable and e-commerce formats, and many businesses have had to develop their e-commerce strategies in breaking down old silos to drive growth
Stay tuned as we share more information and quick tips to support you grow your business. Do not forget to subscribe to our blog where more marketing information and data is shared continuously – link in bio
To get first-party data with a direct to consumer strategy, the chance to drive repeat purchase, and boost profitability out of online retail by delivering a new “moment of truth” contact us today info@mecworkshop.com