don't give a speech put on a show - MEC workshop

don’t give a speech put on a show

MARKETING RESILIENCE do not give a speech put on a show

You need to understand your audience and how do they foresee things. From my experience 90% are visualizers, words words words won’t get you anywhere with these stakeholders. ‏

There is no one presentation that fits all. If you want your idea to be approved and deliver on your message start with stalking your client online platform learn everything about them; don’t just stand there & give a speech put on a #show if you have to when pitching! The more striking you are the more s/he will remember you. Draw the visual, make the video don’t just send emails with boring never-ending content & scripts, that is a recipe for failure where you start getting frustrated from so many changes & your stakeholder equally bcoz you are both not seeing the picture. ‏

The same thing goes for the brand & customers who are looking for the experience and not necessarily the brand name, you need to touch their emotions “people will forget what you said & what you did but they will never forget how you made them feel” Maya Angelou. ‏

Build that lovemark to be the next Apple or Kleenex in your industry.

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