Using relevant, targeted hashtags on your posts and stories is still one of the best ways to get discovered by new audiences on Instagram. Instagram #hashtags are another effective way to get more attention and engagement on your Instagram posts.
According to our data, a post with at least one Instagram hashtag averages 12.6% more engagement than posts without a hashtag. So it is worth creating a #hashtagstrategy for your business if you want to grow your account and get more followers, improve your posts’ engagement rates, and build a community around your business | service or brand.
We have developed an ultimate guide and strategy for Instagram hashtags to help our clients and marketers grow – contact us to get your free template – info@mecworkshop.com
here are a few tips to get you started with your hashtags strategy
There are 3 types of hashtags
Community hashtags are hashtags that connect like-minded users around a specific subject.
The brand hashtag is a hashtag that’s unique to your business | brand when using Instagram for business.
Campaign hashtags are usually shorter-term and run for just a few days, a season, or a year.
A few things to keep in mind
If you have a private profile and tag posts, they won’t appear publicly on hashtag pages
Numbers are allowed in hashtags. However, spaces and special characters won’t work.
You can only add hashtags to your posts.
You can use up to 30 hashtags on a post and 10 on a story.
Prepare your list ahead of time and make sure it includes a variety of the above types. Use hashtag suggestions tools they work by automatically finding relevant hashtags for your posts. You can also go to search on Instagram type your primary keyword and look into available related hashtags to your posts.
Make sure to mix your hashtags why because if a hashtag is too popular, your Instagram post will be buried amongst the masses in seconds; if a hashtag is too small then you likely won’t gain any engagement at all. That is why make sure to mix and ensure to aim for hashtags with between 10k-100k posts, to get an indication that there’s some activity around the hashtag, but not so much that it will instantly drown out your content.
It is essential to take into consideration our previous posts for the Instagram mistakes you should avoid as we are sharing complete solutions one doesn’t go without the other. Subscribe to our blog for more information on how we can help you grow your brand.