The systems and processes of your e-commerce will affect the execution of the service and the results your organization achieves.
So, you have to make sure that you have a well-tailored process in place to minimize costs and maximize profits. You need to do that by ensuring you have fixed all your current leaking buckets when it comes to the 7Ps of your online inventory.
It could be your entire sales funnel, a pay system, distribution system and other systematic procedures and steps to ensure you have a working business that is running effectively.
So, what is the difference between the 4Ps we already shared information about and the 7Ps, well it is merely a modified process usually used for the service industries?
E-commerce today offers businesses a whole range of opportunities, from marketing opportunities to increase your products ranges to generating more sales. With an optimized and well-developed website, you can not only achieve these goals but also offer your customers the clock, convenient service, that can maximize business revenue. We at MEC create for you an omnichannel blueprint covering your online/ offline customer journey tackling all Ps including website development, app development and social media strategy and designs. We start by assessing your business needs and planning marketing, sales and inventory strategy based on the 4Ps or 5Ps or 7Ps, which matches best your business model.
To get you started on the e-commerce inventory, you need to review all the shared points in our carousel in terms of aspects no matter what industry you are operating in with your marketing team, sales team and operation team continuously to stay up to date with fast-moving trends.
An example, so you have a better understanding of what has been shared, FMCG giant Procter & Gamble’s marketing and supply chain departments are today more linked than ever in the online purchase funnel be it for click and collect, curbside pickup, or true direct to consumer sales. P&G adapted its packaging, a critical touchpoint for eCommerce. It developed leak-proof packaging, branded postage, and minimal contact boxes. Tide’s leak-proof Eco Box meets both consumer and retailer needs. A different purchase funnel exists in the online world, and P&G has ramped up machine learning and data analysis capabilities to forecast demand for products, integrating supply chain logistics and availability at Amazon, and the online stores of Walmart and Target.
To get first-party data with a direct to consumer strategy, the chance to drive repeat purchase, and boost profitability out of online retail by delivering a new “moment of truth” contact us today info@mecworkshop.com
(credit warc service)