marketing mix for success - place - MEC workshop

marketing mix for success – place

marketing mix for success 4P's

2- Place

It comes with a deep understanding of your target market

Placement or distribution is an essential part of the product | service success. You have to position and deliver the product | service in a place that can easily be reached by potential customers

Below are some distribution strategies you need to consider

  • Intense distribution
  • Selective distribution
  • Franchising

The below questions can #guide you when answering them for your placement strategy

  1. Where do your clients look for your service or product?
  2. Do your customer’s shop in a mall, in a regular brick and mortar store, in a grocery store, or online?
  3. How is your distribution strategy different from your competitors?
  4. Do you need a strong sales force?
  5. Do you need to have an e-commerce platform?
  6. Do you need to partner with an e-commerce platform rather than creating your own?

Share with us your answer so we can help you in having the right marketing mix

Stay tuned for our next post as we share the 3rd P for marketing success  – Price