2- Place
It comes with a deep understanding of your target market
Placement or distribution is an essential part of the product | service success. You have to position and deliver the product | service in a place that can easily be reached by potential customers
Below are some distribution strategies you need to consider
- Intense distribution
- Selective distribution
- Franchising
The below questions can #guide you when answering them for your placement strategy
- Where do your clients look for your service or product?
- Do your customer’s shop in a mall, in a regular brick and mortar store, in a grocery store, or online?
- How is your distribution strategy different from your competitors?
- Do you need a strong sales force?
- Do you need to have an e-commerce platform?
- Do you need to partner with an e-commerce platform rather than creating your own?
Share with us your answer so we can help you in having the right marketing mix info@mecworkshop.com
Stay tuned for our next post as we share the 3rd P for marketing success – Price