marketing mix for success - place - MEC workshop

marketing mix for success – place

marketing mix for success 4P's

2- Place

It comes with a deep understanding of your target market

Placement or distribution is an essential part of the product | service success. You have to position and deliver the product | service in a place that can easily be reached by potential customers

Below are some distribution strategies you need to consider

  • Intense distribution
  • Selective distribution
  • Franchising

The below questions can #guide you when answering them for your placement strategy

  1. Where do your clients look for your service or product?
  2. Do your customer’s shop in a mall, in a regular brick and mortar store, in a grocery store, or online?
  3. How is your distribution strategy different from your competitors?
  4. Do you need a strong sales force?
  5. Do you need to have an e-commerce platform?
  6. Do you need to partner with an e-commerce platform rather than creating your own?

Share with us your answer so we can help you in having the right marketing mix info@mecworkshop.com

Stay tuned for our next post as we share the 3rd P for marketing success  – Price

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