WHAT IS PR MARKETING?
Companies tend to carry out PR when they’re launching their #brand, unveiling a #newproduct or reaching a #businessmilestone—but how about after the dust settles on these events?
Earned #media coverage and #press outreach doesn’t stop after launching a campaign. #PR is an integral part of marketing and should play a key role in #brandstrategy throughout a company’s lifecycle. We’re here to show you why PR is so essential in marketing.
WHY IS IT SO IMPORTANT?
A brand is a symbol of a company: it embodies its vision, culture and first impression to the public. Why is this important? A brand is very closely linked to the way #customers and #prospects see a company and can impact its #revenue.
Now, PR is a complement to marketing, providing an added dimension to the brand and working with marketing to get the message across. Where PR shines is in its ability to provide #brandcredibility by putting a “face” to a name. Think of it as a #seconddimension to the #branding process.
The challenge becomes how to align marketing and PR as a cohesive unit. A common misconception about PR is that it doesn’t have much of an impact on revenue. Business executives often ask themselves, how’s PR is contributing to our bottom line?
To counteract this notion, a lot of PR departments are now measuring their results and calculating ROI which is helping bridge the gap, but there’s still a long way to go. Companies should also realize that PR, like the media, is a 24/7/365 business. PR teams being on top of the news market allow a company to be newsworthy and reach its target audience.
An example of success is one of our clients Nice To Meet You which got more than 10 organic re-shares for our PR news
GET IN TOUCH
If you want to learn more about the ways we can support your brand to ensure PR plays a consistent role in marketing strategies contact us info@mecworkshop.com
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