Do you have an e-commerce platform and you are not generating enough sales and wonder why?
This month we are sharing the basics of e-commerce through our e-commerce guide that will help you understand better how to grow your e-commerce business post-COVID-19. Don’t forget to follow us as we will be sharing a lot of insights across the month.
Here are 6 ways to stay practical when it comes to your e-commerce platform:
ASSESS understanding again the fundamentals of marketing for success and implementing its 4Ps across all your activity is crucial for your #businessgrowth
REVIEW your current product packing size by acknowledging that due to our current situation, people tend to prefer buying in bulk hence introducing bulk packaging and even considering #copacking or even #crosspacking can #increaseyourrevenue. Still, a key takeout is to mind the price always when conducting this exercise.
EAGLE EYE is asking your marketing team or marketing agency to have dynamic strategies whereas they keep an eye on the entire marketing funnel and are mindful of their initiatives to ensure that the #dominoeffect is profitable.
REGAIN POWER by reacquiring your customer data as pre-COVID19 as marketers we used to give away our customer data to Facebook, Noon, Amazon and even carrefour happily where they used to control who, where and how our prospects see our media. Today, you get this back by building direct to consumer models that can help build direct relationships with shoppers
THINK SHOPPABLE by ensuring whenever you have the opportunity to go shoppable by creating a brand presence on different marketplaces. Stay up to date of new post-COVID-19 techniques such as shoppable media and live streaming. Nevertheless, if you want to maintain price premiums, you need to build a strong brand which is still fundamental and essential to driving online traffic precisely when everyone is trying to do what you are doing.
RETHINK BUDGETS today e-commerce, marketing and media budgets must work together, so you maintain a balanced approach to long term investments vs short term investments.
Stay tuned as we share more information and #quicktips to support you grow your business when it comes to e-commerce. Do not forget to subscribe to our blog where more marketing information and data is shared continuously
To get first-party data with a direct to consumer strategy, the chance to drive repeat purchase, and boost profitability out of online retail by delivering a new “moment of truth” contact us today info@mecworkshop.com or WhatsApp on +971 56 961 5819