Your thoughts profoundly impact your personal brand through your moods and shifting emotions, your behavioural choices, your self-confidence, the healthy choices that do or don’t get taken, and your feelings of self-worth and self-esteem in all areas of your life. Countless common thoughts can have a negative and lasting impact on our personal branding therefore you need to control your thoughts to change your life and the way people perceive you.

If I come to ask you to describe yourself in one word, which word would this be?

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