You are your own brand - MEC workshop

You are your own brand

you are your won brand personal branding insights

What is Personal branding and why as a professional you need to be aware of it?

Wikipedia states- personal branding is the conscious and intentional effort to create and influence public perception of yourself by positioning yourself as an authority in your industry, elevating your credibility, and differentiating yourself from the competition, to ultimately advance your career, increase your circle of influence, and have a larger impact.

I would add to the above that being conscious of your personal brand and working constantly on developing it will help you in projecting it into your daily life and work. You need to find your uniqueness, build your reputation on the things you want to be known for, I for instance had a vision of what I wanted to be I started my career as a graphic designer moved to a CMO, GM by building my brand and getting all the know-how I needed to ultimately, reach my goal. I created something that conveys a message and that can be monetized whether through the results of my work in helping professionals in my incubator marketing agency MEC or brands as part of a company/ team to achieve the results they wanted.

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