Today more than ever marketers need to have not only one contingency plan but 2 to insure they are always ready to shift directions immediately in these volatile circumstances.
Not having a marketing contingency plan nor strategy is like driving a car with no destination you will keep on going in circles until it breaks down.
As mentioned in an earlier post monitor the #trends2020 taking into consideration all scenarios of this #pandemic2020, keep #researching to understand the evolving #customerbehavior, read the @financialtimes Times to understand where this world might be going take all this and apply on the below points
Take your 1st contingency plan
Identify your stated resources then get new ones to insure the work flows no matter what.
Determine the key risks of that plan and grow these risks
Share it
Revisit your contingency plans constantly and refresh