Now, more than ever, leaders have to navigate unfamiliar, challenging times, to match a fast pace of change and a rising tide of rapidly- evolving conditions. This new and different environment (COVID19) is challenging leaders to find new ways to lead their organizations and achieve sustainable success.
As a subsequent of these circumstances, there is a whirlwind environment oppressed with remarkable opportunities, and daunting challenges through which marketers if well trained about VUCA situations can actually make their organization, people survive.
You need to study the facts, the current situation and delete the stories around those facts. Today, you need to study new customer behaviour, new purchase behaviour, look at the new trends understand the new norm and capitalize on them.
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