YOUR BRAND POSITIONING - MEC workshop

YOUR BRAND POSITIONING

brand positioning personal branding insights

Your brand must be positioned clearly, as a marketer you should know that. It can be done through

  1. Brand attributes

  2. Brand benefits

  3. Brand beliefs and values

Brand Attributes such as marketing for a #property may focus on attributes such as the number of bedrooms, location. However, attributes are generally the least desirable level for #brandpositioning. The reason is that anyone can easily copy these attributes, taking away the uniqueness of your brand. Also, customers are not interested in attributes as such. Rather, they are interested in what these attributes will do for them.

That leads us to Brand Benefits taking the same example #realestate could go beyond the technical product attributes and promote the resulting benefits for the customer such as #lifestyle.

Yet, the strongest brands are positioned on beliefs and values. Successful brands engage customers on a deep, emotional level.

Your personal brand should rely on that. I live by the famous saying of Maya Angelou “people will forget what you said, people will forget what you did, but people will never forget how you made them feel

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