Are you trapped in a dilemma to define who your target audience should be in the real estate business? Real estate brokers and agents usually chase high-ticket investors while ignoring the working class. We understand low-income homes don’t fetch real money, but on the flip side, luxury homes don’t attract enough buyers too, specifically in this era. According to Khaleej…
Do you know that 87% of real estate agents fail during the first five years of their business? According to the Bureau of Labour Statistics, the top 10% of real estate brokers earned more than $150,000 in 2017, but what about the rest? The failure rate here is shockingly high. What are these 10% of real estate agents doing that…
Haven’t you seen people in the real estate business using the same outdated marketing techniques across all the platforms? The same problem prevails not only in the real estate industry but across many other industries. If you are among the ones using the same approaches, then your OUTDATED marketing strategy needs an UPGRADE. Can you differentiate between two: “Search Properties…
The World Cup gets plenty of attention in the Middle East and North Africa (MENA). FIFA World Cup Qatar 2022 — kicking off in November — will see the sporting spectacle taking place in the Middle East for the first time, with interest likely reaching fever pitch. So, we’ve been digging into clients’ subscriber database of cases, articles, and research…
NFT is drastically gaining popularity in the digital world. NFT has been an impactful and dominating technology for some years, and it’s anticipated to continue to be a big thing in the future. Currently, the impact of NFT is highly stimulating, thus attracting different sectors to the platform. From our previous blog, you learned about NFT in marketing and how…
It is essential to always be on the lookout for new opportunities in business. One such opportunity growing in popularity is non-fungible tokens or NFTs. NFTs are a unique type of digital asset that can hold value and represent real-world assets. They have many potential applications in marketing, including brand promotion, customer loyalty programs, and event fundraising. If you’re not…
Environmental topics in news and advertising definitely influence the decision-making process of many buyers. Doing something good to help the environment is increasingly important to many people. One of the easiest ways we can help the environment without making a special effort is to purchase products that are sustainably produced. Products whose production and use have a minimal impact on…
The e-commerce boom that occurred when COVID-19 began doesn’t show signs of slowing, even as pandemic restrictions are lifted. The popularity of e-commerce had steadily increased even before the pandemic began. But the rate of growth since 2020 significantly exceeded expectations. Businesses were challenged to rapidly ramp up online offerings, due to demand. The good news is, the investment…
WHAT IS PR MARKETING? Companies tend to carry out PR when they’re launching their #brand, unveiling a #newproduct or reaching a #businessmilestone—but how about after the dust settles on these events? Earned #media coverage and #press outreach doesn’t stop after launching a campaign. #PR is an integral part of marketing and should play a key role in #brandstrategy throughout a company’s lifecycle. We’re here to show you why PR is so essential…
THINK IT, BUILT IT! This LEGO Bugatti Chiron is drivable. From a young age, we were always drivers. Our tiny toddler digits grappled those miniature plastic toy cars and drove them up and down furniture and even on the limbs of our parents. But as we grew up, we did not just want something that rolls on all fours, but…
Back to School Promotions, it’s now or never! The back to school season is considered one of the main marketing opportunities of the year. That means that retailers and brands have to put lots of effort into designing effective back to school marketing campaigns to achieve high results, such as raising brand awareness, increasing online sales, or generating more in-store…
Didi you know that a customer-centric marketing approach has proven consistently to increase business revenue and this is why we do not care about our own clients; we do not cater to CEOs egos or board members personal interests. We, at MEC workshop, look after your customer. We are customer-centric because we know If you don’t acquire and retain customers, your…
How Good Is Your Mobile App Marketing? It’s straightforward to fall into the vanity metric trap. If “monthly app downloads” is your core metric, you’re losing sight of what’s essential. The success of your mobile app marketing is determined long before you launch any marketing campaign. It’s determined by the questions you and your team ask each other. What metrics…
Awareness In the awareness stage, your goal is to attract targeted users to your app. There are multiple ways to attract new app users and raise awareness about your app: ➡️ Social media ➡️ Paid advertising ➡️ App store ➡️ App review websites ➡️ QR codes However, remember to focus your marketing on channels where your users congregate. To determine…
Now, what about Mobile marketing? do you know the difference between mobile marketing and mobile App marketing? Mobile marketing is any marketing activity that occurs on a mobile device – from responsive web design and A/B testing on mobile checkout pages to mobile-only display ads and email marketing. Mobile app marketing is the process of engaging your app users throughout…
Did you know that having an APP is not enough to generate sales and grow your revenue? There are more for an APP than just development and design. In the next few posts, we will explore the difference between mobile APP marketing and mobile marketing. We will introduce the essentials of mobile app marketing strategies that you need to consider…
Do you run a small business? Are you an entrepreneur? A principal in a school, a healthcare professional or even a marketer? And thought about doing some marketing to grow your sales? And you do not have the time to study all the boring marketing/ creative stuff and have very little knowledge about marketing strategies for success? No worries, the…
Basically, reverse marketing campaigns can apply to two different targets: Consumer-based campaigns, and supplier based campaigns. Consumer-based campaigns typically involve companies implementing reverse strategies so the end-user of their products will seek them out. Supplier based campaigns revolved around the idea of suppliers altering their cost and market strategies so distributors of their product will actively seek them out. Walmart…
Last but not least 4 – Promotion Promotion is a very important component of the marketing mix to success as it can boost brand recognition and sales. The promotion has different elements such as Sales Organization Word of mouth Advertising Sales Promotion Today we have an enormous shift in focus from offline to the online promotions Word of mouth, on…
3- Price The price of your product | service is basically the amount that a customer pays for it. Price is a very important component of the marketing mix definition. It is also a very important component of a marketing plan as it determines your profit and loss Having the right price tag can be of a great impact on…
2- Place It comes with a deep understanding of your target market Placement or distribution is an essential part of the product | service success. You have to position and deliver the product | service in a place that can easily be reached by potential customers Below are some distribution strategies you need to consider Intense distribution Selective distribution Franchising…
4P’s of a marketing mix for success 1- Product Your product is built or produced to satisfy the needs of your customer hence it needs to be created based on that to ensure to have the right type of product that is in demand for your market. During the product development phase whether design or positioning etc…, the marketer must…
We will be sharing all the elements of the right marketing mix for success, and to avoid confusion between the 4p’s, 7p’s and even the 4c’s – you should save the shared image and keep visiting it to keep in mind what makes up the complete marketing mix. If you don’t understand it in detail or at all, then it…
