Do you know that 87% of real estate agents fail during the first five years of their business? According to the Bureau of Labour Statistics, the top 10% of real estate brokers earned more than $150,000 in 2017, but what about the rest? The failure rate here is shockingly high. What are these 10% of real estate agents doing that the average brokers are not?

Tom Ferry– a real estate agent and coach, mentions that one of the reasons why real estate agents fail is poor marketing. If your branding strategy isn’t up-to-scratch, then it’s pretty challenging to build a nest of trust in your prospects. The right branding strategy gives your leads the peace of mind they want while approaching a real estate agent. Just a logo and slogan won’t motivate your clients to take action.

A marketing plan is driven by your goals, budget, data, and demographics of your target market. It gives you a roadmap for how you want to reach your goals. Most brokers fail to create a plan to support their overall business objectives. As a result, even though you may decide you want to engage your audience better or use social media more actively, you frequently overlook the details of how you will do so. It is how you end up doing what everyone else is doing– being a sheep rather than a good shepherd. If you wish to jump on the bandwagon of 10% successful real estate agents, the power of advertising should not be overlooked.

If you have been trying to get results with advertising but have gained nothing yet, then you need a different solution to offer your prospects. Your solution should be customer-centric. Before building a branding strategy, you must know your prospects and craft a plan based on experience and data. A solid branding plan should be crafted with research and modified with time according to your prospects to show up effective results.