Are you trapped in a dilemma to define who your target audience should be in the real estate business? Real estate brokers and agents usually chase high-ticket investors while ignoring the working class. We understand low-income homes don’t fetch real money, but on the flip side, luxury homes don’t attract enough buyers too, specifically in this era. According to Khaleej…
Do you know that 87% of real estate agents fail during the first five years of their business? According to the Bureau of Labour Statistics, the top 10% of real estate brokers earned more than $150,000 in 2017, but what about the rest? The failure rate here is shockingly high. What are these 10% of real estate agents doing that…
WHAT IS PR MARKETING? Companies tend to carry out PR when they’re launching their #brand, unveiling a #newproduct or reaching a #businessmilestone—but how about after the dust settles on these events? Earned #media coverage and #press outreach doesn’t stop after launching a campaign. #PR is an integral part of marketing and should play a key role in #brandstrategy throughout a company’s lifecycle. We’re here to show you why PR is so essential…
Didi you know that a customer-centric marketing approach has proven consistently to increase business revenue and this is why we do not care about our own clients; we do not cater to CEOs egos or board members personal interests. We, at MEC workshop, look after your customer. We are customer-centric because we know If you don’t acquire and retain customers, your…
How Good Is Your Mobile App Marketing? It’s straightforward to fall into the vanity metric trap. If “monthly app downloads” is your core metric, you’re losing sight of what’s essential. The success of your mobile app marketing is determined long before you launch any marketing campaign. It’s determined by the questions you and your team ask each other. What metrics…
Awareness In the awareness stage, your goal is to attract targeted users to your app. There are multiple ways to attract new app users and raise awareness about your app: ➡️ Social media ➡️ Paid advertising ➡️ App store ➡️ App review websites ➡️ QR codes However, remember to focus your marketing on channels where your users congregate. To determine…
Did you know that having an APP is not enough to generate sales and grow your revenue? There are more for an APP than just development and design. In the next few posts, we will explore the difference between mobile APP marketing and mobile marketing. We will introduce the essentials of mobile app marketing strategies that you need to consider…
As communication and information travel faster and faster, the world seems to get smaller and smaller. As a result, this changes how the world communicates, especially with today’s obsession with social media networks. Before social media, we were extremely limited in our means to interact with others. The internet and social media has drastically changed the way people all over the…
Do you want to mirror success? Have you copied and pasted someone’s else’s design, caption or marketing campaign and it did not work for you? Here is another Instagram mistake you should avoid being able to grow your business. So why copy/pasting other business’s strategies or plans, designs or even captions will not work for you? Let’s start enhancing our…
Are you fed up and do not know what to do to grow your business specifically nowadays where you need to take control of the chaos in your everyday marketing to stand out from the crowd when it comes to the digital platforms? We know it gets overwhelming specifically in these uncommon circumstances we are going through where everyone you…
Do you run a small business? Are you an entrepreneur? A principal in a school, a healthcare professional or even a marketer? And thought about doing some marketing to grow your sales? And you do not have the time to study all the boring marketing/ creative stuff and have very little knowledge about marketing strategies for success? No worries, the…
You finally made it to the end of 2020! 🙌🏼 It’s been one ride we will surely never forget. We know you’re excited to enter a 😁 Happy New Business Year, fresh with opportunities and possibilities.We also know this year has been a tough one, especially for SMEs. This pandemic has largely redesigned the entire business world as pivots have…
Last but not least 4 – Promotion Promotion is a very important component of the marketing mix to success as it can boost brand recognition and sales. The promotion has different elements such as Sales Organization Word of mouth Advertising Sales Promotion Today we have an enormous shift in focus from offline to the online promotions Word of mouth, on…
3- Price The price of your product | service is basically the amount that a customer pays for it. Price is a very important component of the marketing mix definition. It is also a very important component of a marketing plan as it determines your profit and loss Having the right price tag can be of a great impact on…
2- Place It comes with a deep understanding of your target market Placement or distribution is an essential part of the product | service success. You have to position and deliver the product | service in a place that can easily be reached by potential customers Below are some distribution strategies you need to consider Intense distribution Selective distribution Franchising…
With your FREE guide for e-commerce, you will get to learn all about effective marketing in the age of e-commerce and the new ways of thinking due to the pandemic from the basics like “packaging”, pricing up to your choice of media channels. “The day you stop learning is the day you stop living” is Monica Chikhani, our founder’s motto.…
Are you sponsoring your posts and not having sales? Nor more followers? And you do not know what you are doing wrong? To sell online with all the craziness happening around you is harder nowadays only because you need to have the right marketing mix strategy with the right goto market to be able to outstand competition and be noticed.…
Do you ever wonder how is your customer journey? what are their behavioural biases? Google conducted a purchase simulation with a sample of 31,000 online shoppers, across 31 categories, to understand how consumer behaviour is influenced during the crucial explore phase and evaluate phase of the customer journey. Most consumers would switch from their first-choice brand if they relate to…
The systems and processes of your e-commerce will affect the execution of the service and the results your organization achieves. So, you have to make sure that you have a well-tailored process in place to minimize costs and maximize profits. You need to do that by ensuring you have fixed all your current leaking buckets when it comes to the…
Do marketing agencies try to complicate things for you to sell you a service? Do you feel overwhelmed when it comes to your e-commerce platform? Do not know what to do to grow your business? According to a lot of studies, online shopping will become more frequent post-COVID-19, and is particularly prominent among millennials and GenZ, according to Global Web…
Do you want your e-commerce platform to generate for you more revenue? Do you want to be a market leader? We now know that COVID-19 and country lockdowns have accelerated the growth of e-commerce globally, which have stimulated a 10-year increase when it comes to shopping online. Not only that, but it has also driven businesses to a direct to…
Do you have an e-commerce platform and you are not generating enough sales and wonder why? This month we are sharing the basics of e-commerce through our e-commerce guide that will help you understand better how to grow your e-commerce business post-COVID-19. Don’t forget to follow us as we will be sharing a lot of insights across the month. …
You can have amazing mobile marketing, engaging social media campaigns, & a well-designed website. But if they don’t work together, it’s not an OC (omnicahnnel). Do not confuse the multi-channel experience such as having a website, TikTok, Facebook, Instagram… which you use to engage & connect with your customers with an OC experience. In most cases in these volatile circumstances,…
