WHAT IS PR MARKETING? Companies tend to carry out PR when they’re launching their #brand, unveiling a #newproduct or reaching a #businessmilestone—but how about after the dust settles on these events?  Earned #media coverage and #press outreach doesn’t stop after launching a campaign. #PR is an integral part of marketing and should play a key role in #brandstrategy throughout a company’s lifecycle. We’re here to show you why PR is so essential…