Do you have an e-commerce website done by the book and still not having enough sales?
According to researchers, in today’s world and specifically for e-commerce, brands need to be “digitally available”. Having the right mindset and processes put in place to ensure the growth of your brand through the proper extension of its physical availability mirrored into its digital availability. These key factors will make it easier for the brand to stay top of mind of the customers to buy your brand.
STAY TOP OF MIND – Starting from the basics of visibility in search engines, that might mean building links to your brand through reviews, comments and advocacy which will influence potential customers when they reach the digital shelf or even induce repeat purchases. A Successful e-commerce business requires a data-led approach to understand algorithmic to improve visibility and study the dynamics of today’s shopper behaviour.
DISTRIBUTION OFFLINE – work on a flawless distribution offline to ensure you meet the customer need and you walk the talk when you say “same-day delivery” this is essential for customer loyalty and customer satisfaction.
Vs DISTRIBUTION ONLINE – winning on the digital shelf is hard specifically when everyone you know is trying to do the same. Considering cross border distribution is another opportunity that e-commerce serves you can have your product sold in China and vice versa. Nevertheless, a primary point of consideration is to maintain a more premium image of your brand, reserve a higher range of products for your website. Third-party platforms are a great source of traffic so consider listing products for discoverability purposes only. Make sure to control all elements of your brand as this will affect your overall brand image, so never leave anything that relates to your brand for others to manage.
A strong brand presence online will indeed support your brand to grow your marketing team needs nevertheless to consider how they “show up” online if they want to win online customers and ensure whatever they are broadcasting is done by operation and distribution.
To get first-party data with a direct to consumer strategy, the chance to drive repeat purchase, and boost profitability out of online retail by delivering a new “moment of truth” contact us today info@mecworkshop.com