Mobile APP Marketing framework - MEC workshop

Mobile APP Marketing framework

mobile APP marketing vs mobile marketing insights


In the awareness stage, your goal is to attract targeted users to your app.

There are multiple ways to attract new app users and raise awareness about your app:

  1. ➡️ Social media
  2. ➡️ Paid advertising
  3. ➡️ App store
  4. ➡️ App review websites
  5. ➡️ QR codes

However, remember to focus your marketing on channels where your users congregate.

To determine which marketing channel to use to raise awareness about your app that drive growth, use our framework 5 step process:

  1. ➡️ Brainstorm
  2. ➡️ Rank
  3. ➡️ Prioritize
  4. ➡️ Test
  5. ➡️ Focus


A conversion for your mobile app occurs when a user:

  1. ➡️ Downloads your app
  2. ➡️ Sets up an account
  3. ➡️ Makes an in-app purchase
  4. ➡️ Increases app usage
  5. ➡️ Regardless of how you monitor and track conversions, you must have processes in place that increase these numbers and lower your customer acquisition costs.

Start by improving onboarding processes to make it easier for your users to achieve their goals.

Other ways to boost conversions include:

  1. ➡️ Providing a straightforward, distraction-free registration process
  2. ➡️ Ensuring your app has an excellent user interface
  3. ➡️ Using mobile push notifications to entice users to upgrade
  4. ➡️ By breaking core conversion actions into bite-sized steps, you can effectively move the customer further down the mobile app marketing funnel.


Your customers are the main stakeholders that you need to keep happy. If you fail to keep them happy, they’ll leave for a better experience.

Some approaches to improving mobile app retention include:

  1. ➡️ In-app messaging
  2. ➡️ Push notifications
  3. ➡️ Loyalty programs
  4. ➡️ Customer surveys
  5. ➡️ Regularly surveying your customers and offering rewards for completing the survey will help you understand your customer’s actual mood.

Many mobile app developers forget that their customer base is real people who possess a treasure-trove of information you can’t find anywhere else.

Understanding what your customer likes and dislikes about your app is invaluable. Consider how expensive it is (5-25x more) to replace a customer than to keep one.

By listening to your customers and over-communicating with them (regular product updates, bug fixes, roadmap), they’ll be more receptive to your offers in the months and years ahead.

For more information or to support you grow your app marketing contact us at