Are you trapped in a dilemma to define who your target audience should be in the real estate business? Real estate brokers and agents usually chase high-ticket investors while ignoring the working class. We understand low-income homes don’t fetch real money, but on the flip side, luxury homes don’t attract enough buyers too, specifically in this era. According to Khaleej…
Didi you know that a customer-centric marketing approach has proven consistently to increase business revenue and this is why we do not care about our own clients; we do not cater to CEOs egos or board members personal interests. We, at MEC workshop, look after your customer. We are customer-centric because we know If you don’t acquire and retain customers, your…
How Good Is Your Mobile App Marketing? It’s straightforward to fall into the vanity metric trap. If “monthly app downloads” is your core metric, you’re losing sight of what’s essential. The success of your mobile app marketing is determined long before you launch any marketing campaign. It’s determined by the questions you and your team ask each other. What metrics…
Awareness In the awareness stage, your goal is to attract targeted users to your app. There are multiple ways to attract new app users and raise awareness about your app: ➡️ Social media ➡️ Paid advertising ➡️ App store ➡️ App review websites ➡️ QR codes However, remember to focus your marketing on channels where your users congregate. To determine…
Now, what about Mobile marketing? do you know the difference between mobile marketing and mobile App marketing? Mobile marketing is any marketing activity that occurs on a mobile device – from responsive web design and A/B testing on mobile checkout pages to mobile-only display ads and email marketing. Mobile app marketing is the process of engaging your app users throughout…
Did you know that having an APP is not enough to generate sales and grow your revenue? There are more for an APP than just development and design. In the next few posts, we will explore the difference between mobile APP marketing and mobile marketing. We will introduce the essentials of mobile app marketing strategies that you need to consider…
As communication and information travel faster and faster, the world seems to get smaller and smaller. As a result, this changes how the world communicates, especially with today’s obsession with social media networks. Before social media, we were extremely limited in our means to interact with others. The internet and social media has drastically changed the way people all over the…
Have you ever come inappropriate content on LinkedIn where you thought you were on Tinder? Her is another mistake you need to avoid on LinkedIn; we start by restating that LinkedIn is a social channel centred around professionals, career and business opportunities. Post and update your profile with that in mind. Of course, it’s OK to add your opinion in…
Did you lose your job? Do you need to pay your bills and need urgently to find another job? Here is another mistake you need to avoid on LinkedIn stop showing how desperate you are. Keep your feelings to yourself, control your emotions and there is no need to broadcast to the world what you are going through. Organizations and…
Do you post on LinkedIn and you have no likes? No engagement? And you are wondering why? Here are some mistakes you should avoid on LinkedIn to reach your goals Always about you If you are at a party or dinner and you meet someone who keeps on talking about them would you still sit and listen, or you would…
Do you post on LinkedIn and you have no likes? No engagement? And you are wondering why? Here are some mistakes you should avoid on LinkedIn to reach your goals. These are only a few points to learn more contact us at info@mecworkshop.com And subscribe to our blog to stay connected with all the learning and information we share to help…
Do you want to mirror success? Have you copied and pasted someone’s else’s design, caption or marketing campaign and it did not work for you? Here is another Instagram mistake you should avoid being able to grow your business. So why copy/pasting other business’s strategies or plans, designs or even captions will not work for you? Let’s start enhancing our…
Do you want to have more likes on your posts? And you are not getting enough and do not know what to do? If you saw our carousel, we asked you a question and gave you three answers to choose from Likes Boost Your ACCOUNT not really as there is a clear difference between likes and followers a lot of…
Using relevant, targeted hashtags on your posts and stories is still one of the best ways to get discovered by new audiences on Instagram. Instagram #hashtags are another effective way to get more attention and engagement on your Instagram posts. According to our data, a post with at least one Instagram hashtag averages 12.6% more engagement than posts without a…
Get 100,000 Followers today without paying money. How? You only have to follow a couple of strategies and stay focused, as it doesn’t happen overnight. Your business grows through your dedication and persistence. Here is another common marketing mistake you are doing on Instagram that is preventing you from growing your business. 3- Captions Some say captions are not crucial if…
When you meet a guy or a lady, what is the first thing that attracts you? Their look “OMG he is handsome” “Waw she is gorgeous”. How to attract users that will get you likes? Or to attract followers? Here is another common marketing mistake you are doing on Instagram that is preventing you from growing your profile. 3- Post Design…
Are you not getting enough followers? You don’t have real traffic on your website? No sales? Here is another common marketing mistakeS you are doing on Instagram that is preventing you from achieving more sales and getting more followers For the Arabic version please subscribe to our YouTube channel where we will be posting weekly all our tutorials …
You are a startup and want to grow your business? Are you not getting enough leads? And don’t have the money to sponsor your posts? Here are common mistakes you are doing on Instagram that are preventing you from reaching your goals, increasing your revenue. 1 – Your profile Make good use of your profile. How? For instance, you are…
Are you fed up and do not know what to do to grow your business specifically nowadays where you need to take control of the chaos in your everyday marketing to stand out from the crowd when it comes to the digital platforms? We know it gets overwhelming specifically in these uncommon circumstances we are going through where everyone you…
Do you run a small business? Are you an entrepreneur? A principal in a school, a healthcare professional or even a marketer? And thought about doing some marketing to grow your sales? And you do not have the time to study all the boring marketing/ creative stuff and have very little knowledge about marketing strategies for success? No worries, the…
Basically, reverse marketing campaigns can apply to two different targets: Consumer-based campaigns, and supplier based campaigns. Consumer-based campaigns typically involve companies implementing reverse strategies so the end-user of their products will seek them out. Supplier based campaigns revolved around the idea of suppliers altering their cost and market strategies so distributors of their product will actively seek them out. Walmart…
You finally made it to the end of 2020! 🙌🏼 It’s been one ride we will surely never forget. We know you’re excited to enter a 😁 Happy New Business Year, fresh with opportunities and possibilities.We also know this year has been a tough one, especially for SMEs. This pandemic has largely redesigned the entire business world as pivots have…
Last but not least 4 – Promotion Promotion is a very important component of the marketing mix to success as it can boost brand recognition and sales. The promotion has different elements such as Sales Organization Word of mouth Advertising Sales Promotion Today we have an enormous shift in focus from offline to the online promotions Word of mouth, on…
3- Price The price of your product | service is basically the amount that a customer pays for it. Price is a very important component of the marketing mix definition. It is also a very important component of a marketing plan as it determines your profit and loss Having the right price tag can be of a great impact on…
2- Place It comes with a deep understanding of your target market Placement or distribution is an essential part of the product | service success. You have to position and deliver the product | service in a place that can easily be reached by potential customers Below are some distribution strategies you need to consider Intense distribution Selective distribution Franchising…
4P’s of a marketing mix for success 1- Product Your product is built or produced to satisfy the needs of your customer hence it needs to be created based on that to ensure to have the right type of product that is in demand for your market. During the product development phase whether design or positioning etc…, the marketer must…
We will be sharing all the elements of the right marketing mix for success, and to avoid confusion between the 4p’s, 7p’s and even the 4c’s – you should save the shared image and keep visiting it to keep in mind what makes up the complete marketing mix. If you don’t understand it in detail or at all, then it…
With your FREE guide for e-commerce, you will get to learn all about effective marketing in the age of e-commerce and the new ways of thinking due to the pandemic from the basics like “packaging”, pricing up to your choice of media channels. “The day you stop learning is the day you stop living” is Monica Chikhani, our founder’s motto.…
Are you sponsoring your posts and not having sales? Nor more followers? And you do not know what you are doing wrong? To sell online with all the craziness happening around you is harder nowadays only because you need to have the right marketing mix strategy with the right goto market to be able to outstand competition and be noticed.…
Do you ever wonder how is your customer journey? what are their behavioural biases? Google conducted a purchase simulation with a sample of 31,000 online shoppers, across 31 categories, to understand how consumer behaviour is influenced during the crucial explore phase and evaluate phase of the customer journey. Most consumers would switch from their first-choice brand if they relate to…
Do you have an e-commerce website done by the book and still not having enough sales? According to researchers, in today’s world and specifically for e-commerce, brands need to be “digitally available”. Having the right mindset and processes put in place to ensure the growth of your brand through the proper extension of its physical availability mirrored into its digital…
The systems and processes of your e-commerce will affect the execution of the service and the results your organization achieves. So, you have to make sure that you have a well-tailored process in place to minimize costs and maximize profits. You need to do that by ensuring you have fixed all your current leaking buckets when it comes to the…
Do marketing agencies try to complicate things for you to sell you a service? Do you feel overwhelmed when it comes to your e-commerce platform? Do not know what to do to grow your business? According to a lot of studies, online shopping will become more frequent post-COVID-19, and is particularly prominent among millennials and GenZ, according to Global Web…
Do you want your e-commerce platform to generate for you more revenue? Do you want to be a market leader? We now know that COVID-19 and country lockdowns have accelerated the growth of e-commerce globally, which have stimulated a 10-year increase when it comes to shopping online. Not only that, but it has also driven businesses to a direct to…
Do you have an e-commerce platform and you are not generating enough sales and wonder why? This month we are sharing the basics of e-commerce through our e-commerce guide that will help you understand better how to grow your e-commerce business post-COVID-19. Don’t forget to follow us as we will be sharing a lot of insights across the month. …
