Are you trapped in a dilemma to define who your target audience should be in the real estate business? Real estate brokers and agents usually chase high-ticket investors while ignoring the working class. We understand low-income homes don’t fetch real money, but on the flip side, luxury homes don’t attract enough buyers too, specifically in this era. According to Khaleej…
Do you know that 87% of real estate agents fail during the first five years of their business? According to the Bureau of Labour Statistics, the top 10% of real estate brokers earned more than $150,000 in 2017, but what about the rest? The failure rate here is shockingly high. What are these 10% of real estate agents doing that…
NFT is drastically gaining popularity in the digital world. NFT has been an impactful and dominating technology for some years, and it’s anticipated to continue to be a big thing in the future. Currently, the impact of NFT is highly stimulating, thus attracting different sectors to the platform. From our previous blog, you learned about NFT in marketing and how…
How Good Is Your Mobile App Marketing? It’s straightforward to fall into the vanity metric trap. If “monthly app downloads” is your core metric, you’re losing sight of what’s essential. The success of your mobile app marketing is determined long before you launch any marketing campaign. It’s determined by the questions you and your team ask each other. What metrics…
Awareness In the awareness stage, your goal is to attract targeted users to your app. There are multiple ways to attract new app users and raise awareness about your app: ➡️ Social media ➡️ Paid advertising ➡️ App store ➡️ App review websites ➡️ QR codes However, remember to focus your marketing on channels where your users congregate. To determine…
Now, what about Mobile marketing? do you know the difference between mobile marketing and mobile App marketing? Mobile marketing is any marketing activity that occurs on a mobile device – from responsive web design and A/B testing on mobile checkout pages to mobile-only display ads and email marketing. Mobile app marketing is the process of engaging your app users throughout…
Did you know that having an APP is not enough to generate sales and grow your revenue? There are more for an APP than just development and design. In the next few posts, we will explore the difference between mobile APP marketing and mobile marketing. We will introduce the essentials of mobile app marketing strategies that you need to consider…
As communication and information travel faster and faster, the world seems to get smaller and smaller. As a result, this changes how the world communicates, especially with today’s obsession with social media networks. Before social media, we were extremely limited in our means to interact with others. The internet and social media has drastically changed the way people all over the…
Have you ever come inappropriate content on LinkedIn where you thought you were on Tinder? Her is another mistake you need to avoid on LinkedIn; we start by restating that LinkedIn is a social channel centred around professionals, career and business opportunities. Post and update your profile with that in mind. Of course, it’s OK to add your opinion in…
Did you lose your job? Do you need to pay your bills and need urgently to find another job? Here is another mistake you need to avoid on LinkedIn stop showing how desperate you are. Keep your feelings to yourself, control your emotions and there is no need to broadcast to the world what you are going through. Organizations and…
Do you want to mirror success? Have you copied and pasted someone’s else’s design, caption or marketing campaign and it did not work for you? Here is another Instagram mistake you should avoid being able to grow your business. So why copy/pasting other business’s strategies or plans, designs or even captions will not work for you? Let’s start enhancing our…
Are you fed up and do not know what to do to grow your business specifically nowadays where you need to take control of the chaos in your everyday marketing to stand out from the crowd when it comes to the digital platforms? We know it gets overwhelming specifically in these uncommon circumstances we are going through where everyone you…
Last but not least 4 – Promotion Promotion is a very important component of the marketing mix to success as it can boost brand recognition and sales. The promotion has different elements such as Sales Organization Word of mouth Advertising Sales Promotion Today we have an enormous shift in focus from offline to the online promotions Word of mouth, on…
3- Price The price of your product | service is basically the amount that a customer pays for it. Price is a very important component of the marketing mix definition. It is also a very important component of a marketing plan as it determines your profit and loss Having the right price tag can be of a great impact on…
2- Place It comes with a deep understanding of your target market Placement or distribution is an essential part of the product | service success. You have to position and deliver the product | service in a place that can easily be reached by potential customers Below are some distribution strategies you need to consider Intense distribution Selective distribution Franchising…
With your FREE guide for e-commerce, you will get to learn all about effective marketing in the age of e-commerce and the new ways of thinking due to the pandemic from the basics like “packaging”, pricing up to your choice of media channels. “The day you stop learning is the day you stop living” is Monica Chikhani, our founder’s motto.…
Do you ever wonder how is your customer journey? what are their behavioural biases? Google conducted a purchase simulation with a sample of 31,000 online shoppers, across 31 categories, to understand how consumer behaviour is influenced during the crucial explore phase and evaluate phase of the customer journey. Most consumers would switch from their first-choice brand if they relate to…
The systems and processes of your e-commerce will affect the execution of the service and the results your organization achieves. So, you have to make sure that you have a well-tailored process in place to minimize costs and maximize profits. You need to do that by ensuring you have fixed all your current leaking buckets when it comes to the…
Now, more than ever, leaders have to navigate unfamiliar, challenging times, to match a fast pace of change and a rising tide of rapidly- evolving conditions. This new and different environment (COVID19) is challenging leaders to find new ways to lead their organizations and achieve sustainable success. As a subsequent of these circumstances, there is a whirlwind environment oppressed with…
We all hear about mental and emotional resilience specifically during the pandemic but how about marketing resilience? What is marketing resilience and how can you achieve it. Marketing resilience is a series of procedures any marketer needs to be mindful of and follow to ensure their brand or organization overcomes any volatile circumstances. It will take 14 days with 14…
