It is not easy to be different, it is not easy to be a leader to set the tone, trend of your brand during this pandemic and in cluttered industries “where the players are finite and the game is infinite” – Simon Sinek Inc. Brand leadership”” is all about stating your grounds and trying new things, staying in shadows and…
Ask any creative director about anything related to any commercial he will answer you directly. Ask that same person anything about finance he will not have an answer. On the other hand, marketers tend to constantly do the same mistake focus on the competition what they are doing and not doing, stay tuned to their industry, and forget that the…
You need to understand your audience and how do they foresee things. From my experience 90% are visualizers, words words words won’t get you anywhere with these stakeholders. There is no one presentation that fits all. If you want your idea to be approved and deliver on your message start with stalking your client online platform learn everything about…
The marketer who doesn’t make mistakes in these volatile circumstances is unlikely to achieve anything, don’t be afraid to make new mistakes, don’t be afraid to take chances, don’t be afraid of change Why? Simply because if you are making new mistakes you will be learning, pushing yourself, trying new things thus you are changing and by you changing you…
How do you do that in marketing? This pandemic has changed the entire global population in terms of habits, behaviours and needs. As a marketer, you need to #investigate, research and keep learning to grow your brand and understand your “new” customer better. Don’t get dragged into your routine work, or a fire fighting mode of brand survival and forget…
We all know one of the key steps to advancing in ur career is to leverage ur network same for ur brand. It’s often tough to build a #network, or to grow ur network Edmond Chikhani taught me “your network is your net worth” and that mantra has come to embody just how vital connections are to my career trajectories…
Today more than ever marketers need to have not only one contingency plan but 2 to insure they are always ready to shift directions immediately in these volatile circumstances. Not having a marketing contingency plan nor strategy is like driving a car with no destination you will keep on going in circles until it breaks down. As mentioned in an…
Now, more than ever, marketers have to navigate unfamiliar, challenging times, to match a fast pace of change and a rising tide of rapidly- evolving conditions. This new and different environment (VUCA) is challenging marketers to find new ways to lead their organizations and achieve sustainable success. Keep monitoring evolution and global new norms and look beyond your industry, innovate…
In these unconventional times, having that awareness of showing empathy and supporting your customer through promotions, special payment conditions for a while, advertorials, lending that arm to support until everything settles again will build advocacy, will make your brand THE BRAND. As mentioned in an earlier post, start with the customer, focus on their needs and necessities; don’t just sell!…
Switch to focus on your customer first, if you are not already doing so, you need to develop a customer-focused environment. Digitization is leading customers today more than ever to expect an even better experience from your brand. Every campaign you develop should start and end with your customer therefore, never confuse your ego with your brand. Use personalization to…
You can have amazing mobile marketing, engaging social media campaigns, & a well-designed website. But if they don’t work together, it’s not an OC (omnicahnnel). Do not confuse the multi-channel experience such as having a website, TikTok, Facebook, Instagram… which you use to engage & connect with your customers with an OC experience. In most cases in these volatile circumstances,…
At its core, time is money today more than ever. You need to implement agile marketing to your strategies through a tactical marketing approach in which you identify and focus your efforts collectively as a team on high-value projects. Projects that you discovered as new opportunities and that can deliver on your brand success. You need to complete those projects…
Now, more than ever, leaders have to navigate unfamiliar, challenging times, to match a fast pace of change and a rising tide of rapidly- evolving conditions. This new and different environment (COVID19) is challenging leaders to find new ways to lead their organizations and achieve sustainable success. As a subsequent of these circumstances, there is a whirlwind environment oppressed with…
Let’s take Lionel Messi, the best football player of all time, if we take him & let him play along with the most mediocre football team they will out win him why? bcoz 1 player can’t do it all he needs his fellow team members to win. As much as you think of yourself to be the best you will…
We all hear about mental and emotional resilience specifically during the pandemic but how about marketing resilience? What is marketing resilience and how can you achieve it. Marketing resilience is a series of procedures any marketer needs to be mindful of and follow to ensure their brand or organization overcomes any volatile circumstances. It will take 14 days with 14…
