marketing mix for success - promotion - MEC workshop

marketing mix for success – promotion

marketing mix for success 4P's

Last but not least 4 – Promotion

Promotion is a very important component of the marketing mix to success as it can boost brand recognition and sales.

The promotion has different elements such as

  • Sales Organization
  • Word of mouth
  • Advertising
  • Sales Promotion

Today we have an enormous shift in focus from offline to the online promotions

Word of mouth, on the other hand, are communications that are not paid for but done by loyal and happy customers where they share the benefits of your product | service and this today are your advocate or micro-influencers. You should invest in them to grow your business faster.

Why? Because word of mouth can also circulate on the internet. Harnessed effectively and it has the potential to be one of the most valuable assets you have in boosting your profits online.

To create an effective product | service promotion strategy, answer the following questions

  1. How and where can you send marketing messages to your potential customers?
  2. When is the best time to promote your product | service?
  3. Is it best to use social media in promoting your product | service?
  4. What is the promotion strategy of your competitors?

Now you need to know that the combination of your promotional strategy and how you go about your promotion will depend on your overall marketing budget

If you have not read our previous post on the 4P’s of marketing mix to success please revisit so you know how to communicate, and more.

Share with us your answers so we can help you define the best approach for a successful marketing promotion