Are you sponsoring your posts and not having sales? Nor more followers? And you do not know what you are doing wrong?

To sell online with all the craziness happening around you is harder nowadays only because you need to have the right marketing mix strategy with the right goto market to be able to outstand competition and be noticed.

So how do you do that, along with all the marketing mix for success posts we shared, you need to shift your performance marketing by shifting your e-commerce platform to shoppable media. You can do that when you have established your brand positioning and have acquired the trust of not only your suppliers but also your customer and built your followers, advocates.

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For instance, eCommerce platforms like Alibaba in China, Amazon, Noon and omnichannel retailers like carrefour spinneys in different countries are becoming advertising and media destinations in their own right.

You can, when time is right, offer a range of advertising options to capture as much of the purchase journey (awareness to purchase) as possible; adding more revenue to your business and from a marketing perspective, this is music to our ears as we will invest this money in our marketing strategy to grow our reach and increase the business bottom line.

On the other hand, Shoppable ads are now a key trend in digital advertising, with social platforms extending their reach like Facebook, Instagram into e-commerce via shoppable formats and storefronts within their platforms. You can take advantage of these trends by rethinking your e-commerce and media strategy by looking into how your budgets are siloed to enable better investment.

To get first-party data with a direct to consumer strategy, the chance to drive repeat purchase, and boost profitability out of online retail by delivering a new “moment of truth” contact us today info@mecworkshop.com