Basically, reverse marketing campaigns can apply to two different targets: Consumer-based campaigns, and supplier based campaigns. Consumer-based campaigns typically involve companies implementing reverse strategies so the end-user of their products will seek them out. Supplier based campaigns revolved around the idea of suppliers altering their cost and market strategies so distributors of their product will actively seek them out.
Walmart will actively seek out suppliers who are able to produce a specified product at a lower cost than their competitors. This tactic in some cases has caused Criticism of Walmart from the public and their suppliers.
In 2004 Dove launched the Dove Campaign for Real Beauty focusing on the natural beauty of women rather than advertising their product. This campaign caused their sales to soar above $1 Billion and caused Dove to re-create their brand around this strategy.
In its most basic form, there’s not a lot to it — marketing is simply getting the word out to increase awareness of your brand. As business owners, we hope that this awareness will translate into new clients and increased income.
In its most basic form, marketing is simply getting the word out to increase awareness of your brand. As business owners, we want this investment to translate into new clients and increased revenue.
Your agency or marketing team has surely developed your own set of marketing activities that they tend to return to over time, activities that may or may not be as successful as you’d like, but activities they are likely very comfortable doing. If you spend most of your marketing focus doing the same old thing, though, you may not only be boring your audience, but you could be wasting serious time and money.
When it comes down to it, marketing is like every other activity you focus on in your business. While you want to have systems and processes in place to make marketing cost-effective and time-efficient, you need to analyze your actions constantly, review your marking initiative performance to make sure you are achieving ROI.
One of the effective forms of marketing is reverse marketing, so what is reverse marketing?
- Basically, reverse marketing is a form of campaigns that apply to two different targets:
- Consumer-based marketing campaigns
- Supplier-based marketing campaigns
Consumer-based campaigns typically involve you implementing reverse strategies so your customer will seek you out. While supplier based campaigns revolve around the idea of suppliers altering their cost and market strategies so distributors of your product will actively seek you out.
Is reverse marketing effective? Building value is the central concept of reverse marketing. It will help build your brand equity through growing your community and your loyalty program. The first step of any reverse marketing plan should be an honest assessment of your current brand, the customers you want to attract, and what those customers value. This is vital to crafting marketing materials that will connect with customers in a meaningful way.
Here is an example of reverse marketing and its results when done rightfully: In 2004 Dove launched the Dove Campaign for Real Beauty focusing on the natural beauty of women rather than advertising their product. This campaign caused their sales to soar above $1 Billion and caused Dove to re-create their brand around this strategy.