https://youtu.be/s4On2XGJcNM Discussing with Jocelyne Elias Founder of Mindsetrewire and Sally Hraoui creative director at MEC workshop how can you enable creativity and it’s important for your personal branding. We leave you with a final quote: “Be who you are and say what you feel because those who mind don’t matter and those who matter don’t mind.” – Dr. Seuss …
In order to build a profitable personal brand, you need to have something to “sell” to your audience. You need an irresistible offer that helps your audience solve a specific problem or achieve a specific result and you need to know for that as The Go To Person. When you define that, you can create an offer that is the…
There’s no such thing as a “self-made” successful person. Everyone had to have had some form of help from someone might in their life. Equally, becoming a well-known go-to person can be incredibly challenging at first. And you’ll eventually need other big-name players in the industry to ‘recognize’ you as an expert, which will help you pull yourself along until…
Your brand must be positioned clearly, as a marketer you should know that. It can be done through Brand attributes Brand benefits Brand beliefs and values Brand Attributes such as marketing for a #property may focus on attributes such as the number of bedrooms, location. However, attributes are generally the least desirable level for #brandpositioning. The reason is that anyone…
It is very important that you stay precise when it comes to your identity by monitoring it and following into the brand you are building from your Your photo–image perception Curriculum Vitae (CV)/ Personal Bio Portfolio – Showcase your work Website/ Blog email signature Business writing Communication in the workplace Wardrobe – dress code/ grooming They need to fall in…
You should have by now a clear understanding of your personal brand & an overview of what you have been doing right & wrong. 5 Tips on building a personal branding strategy for people to associate with you when they think of your name. You need to answer the following questions first: Is there a certain subject matter in which…
Your thoughts profoundly impact your personal brand through your moods and shifting emotions, your behavioural choices, your self-confidence, the healthy choices that do or don’t get taken, and your feelings of self-worth and self-esteem in all areas of your life. Countless common thoughts can have a negative and lasting impact on our personal branding therefore you need to control your thoughts to change…
In this post, we are featuring Jocelyne Elias founder of mindsetrewire Selfimage is very important on a professional and personal level. According to Jocelyne Elias, our internal blueprint is way more important than the external image. External appearance is important but what makes you YOU is mostly how you think (not much what you think) because it shapes how you…
Too many marketers are unfocused when it comes to their brand image, trying to be “everything to everyone.” Decide what your key message is and stick to it, check your personal brand today and if you have to do a dramatic shift to it – JUST DO IT. Keeping your message focused on your target audience will make it easier…
We all know that social media is a very powerful tool. It allows people from all over the world to connect with one another whether for business or personal purposes and immediately. It’s also an extremely visible public platform thus, anything you say or share can and will be used against you by your audience; in other words what you…
What is Personal branding and why as a professional you need to be aware of it? Wikipedia states- personal branding is the conscious and intentional effort to create and influence public perception of yourself by positioning yourself as an authority in your industry, elevating your credibility, and differentiating yourself from the competition, to ultimately advance your career, increase your circle…
It is not easy to be different, it is not easy to be a leader to set the tone, trend of your brand during this pandemic and in cluttered industries “where the players are finite and the game is infinite” – Simon Sinek Inc. Brand leadership”” is all about stating your grounds and trying new things, staying in shadows and…
Ask any creative director about anything related to any commercial he will answer you directly. Ask that same person anything about finance he will not have an answer. On the other hand, marketers tend to constantly do the same mistake focus on the competition what they are doing and not doing, stay tuned to their industry, and forget that the…
You need to understand your audience and how do they foresee things. From my experience 90% are visualizers, words words words won’t get you anywhere with these stakeholders. There is no one presentation that fits all. If you want your idea to be approved and deliver on your message start with stalking your client online platform learn everything about…
The marketer who doesn’t make mistakes in these volatile circumstances is unlikely to achieve anything, don’t be afraid to make new mistakes, don’t be afraid to take chances, don’t be afraid of change Why? Simply because if you are making new mistakes you will be learning, pushing yourself, trying new things thus you are changing and by you changing you…
How do you do that in marketing? This pandemic has changed the entire global population in terms of habits, behaviours and needs. As a marketer, you need to #investigate, research and keep learning to grow your brand and understand your “new” customer better. Don’t get dragged into your routine work, or a fire fighting mode of brand survival and forget…
We all know one of the key steps to advancing in ur career is to leverage ur network same for ur brand. It’s often tough to build a #network, or to grow ur network Edmond Chikhani taught me “your network is your net worth” and that mantra has come to embody just how vital connections are to my career trajectories…
Today more than ever marketers need to have not only one contingency plan but 2 to insure they are always ready to shift directions immediately in these volatile circumstances. Not having a marketing contingency plan nor strategy is like driving a car with no destination you will keep on going in circles until it breaks down. As mentioned in an…
Now, more than ever, marketers have to navigate unfamiliar, challenging times, to match a fast pace of change and a rising tide of rapidly- evolving conditions. This new and different environment (VUCA) is challenging marketers to find new ways to lead their organizations and achieve sustainable success. Keep monitoring evolution and global new norms and look beyond your industry, innovate…
In these unconventional times, having that awareness of showing empathy and supporting your customer through promotions, special payment conditions for a while, advertorials, lending that arm to support until everything settles again will build advocacy, will make your brand THE BRAND. As mentioned in an earlier post, start with the customer, focus on their needs and necessities; don’t just sell!…
Switch to focus on your customer first, if you are not already doing so, you need to develop a customer-focused environment. Digitization is leading customers today more than ever to expect an even better experience from your brand. Every campaign you develop should start and end with your customer therefore, never confuse your ego with your brand. Use personalization to…
You can have amazing mobile marketing, engaging social media campaigns, & a well-designed website. But if they don’t work together, it’s not an OC (omnicahnnel). Do not confuse the multi-channel experience such as having a website, TikTok, Facebook, Instagram… which you use to engage & connect with your customers with an OC experience. In most cases in these volatile circumstances,…
At its core, time is money today more than ever. You need to implement agile marketing to your strategies through a tactical marketing approach in which you identify and focus your efforts collectively as a team on high-value projects. Projects that you discovered as new opportunities and that can deliver on your brand success. You need to complete those projects…
Now, more than ever, leaders have to navigate unfamiliar, challenging times, to match a fast pace of change and a rising tide of rapidly- evolving conditions. This new and different environment (COVID19) is challenging leaders to find new ways to lead their organizations and achieve sustainable success. As a subsequent of these circumstances, there is a whirlwind environment oppressed with…
Let’s take Lionel Messi, the best football player of all time, if we take him & let him play along with the most mediocre football team they will out win him why? bcoz 1 player can’t do it all he needs his fellow team members to win. As much as you think of yourself to be the best you will…
We all hear about mental and emotional resilience specifically during the pandemic but how about marketing resilience? What is marketing resilience and how can you achieve it. Marketing resilience is a series of procedures any marketer needs to be mindful of and follow to ensure their brand or organization overcomes any volatile circumstances. It will take 14 days with 14…
